Peek & Cloppenburg, an international retail clothing department chain, wanted to bring a digital shopping experience to their physical store locations through the use of endless aisle solutions. To do so, Outform created a store within a store featuring clever, eye-catching retail technology.
Oversized tablets displayed messaging and were instantly noticeable, even from a far distance,?drawing in shoppers. The space had two stations, each equipped with three tablets to let customers browse the wide range of products offered at Peek & Cloppenburg at their own convenience. The open design made this interactive area viewable from every angle, incorporating it into the rest of the?store?while still?making it stand out.
Materials and Design