James Dawson

Business Unit Director, EMEA

I’ve been in the retail industry for over 20 years now, and if you look closely am starting to have the wrinkles to prove it! During that time I’ve worked with some of the world’s biggest brands and retailers creating and delivering everything from reactive tactical printed POS activity in store to full turnkey store design, build and maintenance solutions. I thrive on the fast pace and detail that retail and innovation demands, and the fact that this is at the heart of Outform’s offering to our clients.